Meta Pixel

How it works

Consent Guard AI holds the Meta Pixel until a visitor grants marketing consent, so no Facebook or Instagram tracking fires for people who opt out. When consent is granted, the pixel loads and standard events resume.

This is one of the most common sources of privacy complaints, so gating it correctly meaningfully reduces your exposure.

Setting it up

1. 1Choose Meta Pixel on the Integrations page.
2. 2Confirm your Meta Pixel ID.
3. 3Assign the pixel to the marketing consent category.
4. 4Run a scan to confirm the pixel waits for consent.

How consent flows

• The Meta Pixel is blocked until marketing consent is granted.
• On opt-in, the pixel fires and standard events resume.
• The choice is logged to your audit ledger.