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Texas privacy enforcement is live — and the AG is already suing

The Texas Data Privacy & Security Act took effect July 1, 2024, universal opt-out rules landed January 1, 2025, and the Attorney General filed its first enforcement action in January 2025. Consent Guard AI keeps Texas businesses opt-out ready and able to prove it.

Why Texas now
// The Texas pressure

Four forces putting Texas businesses on the clock

TDPSA Enforcement

The Texas Attorney General has exclusive authority to enforce the TDPSA — with civil penalties up to $7,500 per violation after a 30-day cure period.

Universal Opt-Out Signals

Since January 1, 2025, businesses must honor browser-level opt-out signals like Global Privacy Control for targeted ads and data sales.

Tracking-Pixel Exposure

The AG is scrutinizing geolocation, automated content recognition, and pixels firing before consent — the most common trigger for action.

Audit-Ready Records

When a civil investigative demand arrives, tamper-evident consent records are the difference between a quick cure and a costly fight.

// Texas briefing library

A dedicated Texas resource center is on the way

We’re publishing a full briefing library — video, reports, and training — built specifically for Texas businesses. Join the waitlist and we’ll send it the moment it goes live.

Publishing soon
Video Briefing

A plain-language walkthrough of what enforcement in your state means for your business.

Publishing soon
Compliance Reports

Deep-dive reports on the laws and litigation trends shaping your state.

Publishing soon
Team Training

Short training modules to get your team ahead of state requirements.

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Get Texas-ready

Automatic consent, tracker interception, and audit-ready records tuned to Texas law — so a demand letter never catches you flat-footed. Join the Consent Guard AI waitlist.