New York is policing website tracking right now
New York's SHIELD Act sets strict data-security and breach duties, and the Attorney General is actively pursuing companies over tracking pixels and untracked data flows. A comprehensive New York Privacy Act is one of the next dominoes to fall.
Four forces putting New York businesses on the clock
The SHIELD Act (GBL §§ 899-aa/bb) requires reasonable safeguards and 30-day breach notification for any business holding New Yorkers' data — expanded in 2025 to cover more sensitive information.
In 2025 the New York Attorney General settled over a web tool that leaked data through untracked API calls, pressing businesses to map exactly where personal data flows.
Third-party pixels and session tools firing before consent are drawing both regulatory and plaintiff attention across New York.
A comprehensive consumer-privacy bill has been advancing in Albany — getting consent right now means no scramble when it passes.
A dedicated New York resource center is on the way
We’re publishing a full briefing library — video, reports, and training — built specifically for New York businesses. Join the waitlist and we’ll send it the moment it goes live.
A plain-language walkthrough of what enforcement in your state means for your business.
Deep-dive reports on the laws and litigation trends shaping your state.
Short training modules to get your team ahead of state requirements.
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