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Marketing & Ads

Google Ads

Wire Consent Mode v2 for privacy-safe conversion tracking.

Available now

How it works

The Google Ads connector implements Consent Mode v2 so conversion and remarketing tags adapt to each visitor’s choice. Before consent, Google receives only privacy-safe, cookieless signals; after consent, full conversion tracking resumes.

This preserves modeled conversions and smart bidding performance while keeping cookies off visitors who decline.

Setting it up

  1. 1Select Google Ads on the Integrations page.
  2. 2Confirm your Google Ads conversion IDs.
  3. 3Enable Consent Mode v2 from the connector.
  4. 4Run a scan to confirm conversion tags respect consent.

How consent flows

  • Ad and analytics consent states are passed to Google via Consent Mode v2.
  • Cookieless signals flow before consent; full tracking resumes after opt-in.
  • Consent decisions are logged to your audit ledger.
Connect Google Ads Read the setup guide
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